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The Personal MBA - Master the Art of Business - Josh Kaufman (epub & mobi - 2012) TM

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 							The Personal MBA - Master the Art of Business
  Josh Kaufman - 2012
  
  Getting an MBA is an
expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like
Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and
unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of
thousands of dollars) by skipping business school altogether. 
  
  Josh Kaufman founded PersonalMBA.com as an
alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best
business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship,
marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The
Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to
real-world challenges. 
  
  The Personal MBA explains concepts such as: 
  - The Iron Law of the Market:
Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry
markets. 
  - The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for
your customers. 
  - The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best
way to dramatically increase profitability - if you know how to support the price you're asking. 
  - 4 Methods to
Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? 
  - True
leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they
need to succeed. 
  
  Read this book and you will learn the principles it takes most business professionals a
lifetime of trial and error to master.
  
  ISBN: 978-1101455722 (ebook)
  ISBN: 978-1591845577
(paperback) 						

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